DIGITAL MARKETING Digital Marketing is use of digital technology for carrying out marketing activities. Firms across the globe have woken up to this new tool available to them to reach out to more and more customers in number of ways. Digital Marketing is also referred as Online Marketing, Internet Marketing and Web Marketing in various countries around the world Digital Marketing Professionals have not had traditional training in marketing theory and basic concepts. Their background is mostly comprised of streams like computer science, web designing and such. Nothing wrong with that, but the fundamentals of marketing theory applies to Digital Marketing as well. So keep working on your marketing knowledge too, if you aim to create any real value for your clients and your own carrer as digital marketing. Why digital marketing is the next big carrer opportunity in India? Following reasons a...
